About EVE
Providing growth solutions for
your fitness retail — at any scale.
EVE is designed to grow fitness membership experiences, improve member onboarding and loyalty program solutions, and maximize your revenue per sq. ft. opportunity through your retail space offerings.
A Smarter, More Profitable Retail Experience Starts Here
The fitness industry is constantly evolving, and so should your retail strategy. We help businesses adapt, expand, and refine their approach—turning underutilized spaces into revenue-generating powerhouses. With a deep understanding of industry trends and consumer behavior, we create solutions that move with your business, ensuring you stay ahead of the curve.
About EVE
Efficiency. Strategy. Profitability.
With an extensive leadership experience in high-end, award winning and world-renowned fitness business, success in financial management, and combined with a passion for wellness and fashion.
Elevated Versions Enterprises. is designed to grow fitness membership experiences, improve member onboarding and loyalty program solutions, and maximize your revenue per sq. ft. opportunity through your retail space offerings.
Where vision meets movement
Our Mission FOR You:
To elevate the strength of your fitness club’s member experience through unique and tailored retail solutions to drive meaningful engagement.
Our Vision For EVE:
To create a network of women owned and operated businesses committed to the development and empowerment of young females interested in business and entrepreneurship through a community of mentorships, hands on learning, early exposure opportunities, and professional business development in a variety of industries.
Elevating the experience beyond the workout.
The Face Behind The Mission
Industry expertise meets creative passion.
Meredith Rosson-Tallis, CEO & Founder of EVE, has been a fitness industry leader since 2006. Having managed diverse commercial and medical facilities, she recognized that retail is a powerful, often overlooked tool for driving revenue and member engagement. Meredith’s reputation for excellence is backed by her historic achievement as the only person to receive all three top performance and service awards at Cooper Aerobics.
Through EVE, she blends her business expertise and passion for fashion to help operators reimagine their retail potential while fulfilling her core purpose: empowering teen girls through early business exposure and mentorship.
Industry expertise meets creative passion.
We begin by diving deep into your unique business landscape. By analyzing your membership demographics and competitive environment, we identify untapped retail opportunities. We then work with you to set clear, data-driven budgetary goals and develop a successful pricing model that maximizes profitability while delivering value to your members.
Operational & Experiential Enhancements
We focus on creating a seamless and engaging member journey from the moment they walk in the door. This includes in-store merchandising assistance to create visually appealing displays and crafting unique shopping experiences that resonate with your community. Our goal is to make your retail space a destination, not an afterthought.
Technology & Inventory Optimization
To support your growth, we assist with the implementation of modern POS systems, optimize reporting for better decision-making, and can help you migrate to a successful e-commerce platform. We also refine your inventory mix, curating a selection of products that align with your members’ needs and brand identity, ensuring you have the right products at the right time.
Frequently Asked Questions
Have questions before getting started? We’ve answered the most common ones to help you understand how EVE works with your business.
Who can benefit from EVE's services?
Owners/Operators of specialized boutique fitness studios.
Owners/Operators/Retail Managers of privately owned multi-purpose fitness clubs.
Owners/Operators of Sport Training facilities.
Operators of community clubs, social clubs, country clubs, and multi-tenant residential facilities.
How does EVE elevate a fitness facility's retail space?
EVE offers a comprehensive approach that includes:
Strategic Planning: Analyzing membership demographics, competitive landscape, and identifying retail opportunities.
Financial Planning: Setting data-driven budgetary goals and developing successful pricing models.
Operational Improvements: Enhancing the member journey, providing in-store merchandising assistance, and creating unique shopping experiences.
Technology Implementation: Assisting with POS system implementation, optimizing reporting, and migrating to e-commerce.
Inventory Improvements: Optimizing inventory mix with a focus on members’ needs and providing buyer services.
What specific questions can EVE help answer for my business?
EVE can help you address questions such as:
Do your retail strategies align with your facility goals?
How can you curate brands that align with your target audience?
What inventory categories are you missing in your retail space?
Should you sell more than just logo apparel?
Should you expand to online sales?
How can a customer loyalty program be integrated into your facility?
What retail KPIs should I be paying attention to?
What retail training should my team receive?
What kind of results has EVE achieved?
EVE has a proven track record of:
Increasing gross sales by an average of 40% through improved retail experience and inventory mix.
Improving the Member Experience by increasing the Net Promoter Score by an average of 22% in fitness facility retail spaces.
Increasing fitness, sports, and youth program sales by an average of 20-30% by creating synergy through retail offerings.
Ready to Elevate your business with us?
Let’s build your next step together—with clarity, confidence, and expert support.
